BrandonCrisp
Systems Thinking,Human Outcomes
I’m a systems engineer and solutions architect who works at the intersection of commerce, product information, and organizational change. I design practical, scalable systems for brands and retailers—connecting platforms such as Salsify, Akeneo, and Bynder to the broader commerce stack.
Across 15+ years of work, I’ve moved from hands-on full-stack development to enterprise implementation, staff engineering, innovation leadership, and deeply consultative solution design. I still like being close to the work: building apps, integrations, and automations that remove friction for real teams.
My graduate work in public administration—and my service on Burleson’s Planning & Zoning Commission—shapes how I approach technology: systems matter, but so do the people, institutions, and communities living with their consequences.

Technical Depth,Operational Range
My work spans application development, commerce platforms, product information, team leadership, and the tools that keep complex programs moving. This is the full working set from my résumé—not a short list of fashionable technologies.
Management & Leadership
Data and Project Management
E-Commerce
Experience & Education
A career built from hands-on development, enterprise implementation, systems architecture, innovation leadership, and consultative engineering—grounded in an education focused on institutions, policy, and people.
January 21st, 2026 — Present
Remote
Worked directly with the CTO and product team to design and implement scalable solutions while offering deep consultative and technical expertise on PIM, DAM, MDM, and more. Ensured seamless interoperability with existing systems and newly built features and integrations.
- Shipped several apps directly for Bynder extensibility
- Led the architecture and implementation of a custom PIM integration for a major retail client
- Collaborated with cross-functional teams to design and implement scalable solutions that meet client needs and align with Lettuce's roadmap
July 1st, 2021 — January 16th, 2026
Remote (HQ in Philadelphia, PA)
Spearheaded innovation initiatives and digital transformation projects for retail clients. Led systems architecture and engineering efforts for enterprise E-Commerce solutions.
- Created Gournay's internal innovation lab for internal tools and client applications
- Assisted in creating and building the Systems Engineering practice at Gournay, including hiring and mentoring engineers, as well as creating standards and best practices
- Led implementations of several large retail clients including a top 5 CPG company.
November 4th, 2019 — June 30th, 2021
Remote (HQ in Philadelphia, PA)
Advised enterprise clients on Salsify implementation and digital shelf optimization strategies.
- Led the implementation of Salsify for a major retail client, resulting in a 30% increase in product content efficiency
- Provided strategic guidance on digital shelf optimization, leading to large increases in online sales for clients
- Conducted training sessions and workshops for client teams to ensure successful adoption of Salsify and best practices in product content management
March 1st, 2018 — November 1st, 2019
Calhoun, GA
Built and maintained full-stack web applications and e-commerce platforms. Implemented Salsify as the central PIM for the company's product data management and digital shelf strategy.
- Won a Digital Transformer Award in 2019 from Salsify for the successful and innovative implementation of Salsify as the central PIM for the company's product data management and digital shelf strategy
- Led the migration of product data from legacy systems to Salsify, ensuring data integrity and consistency throughout the process
- Collaborated with cross-functional teams to design and implement custom integrations between Salsify and other systems, such as ERP and e-commerce platforms
2014 — 2016
Kennesaw, GA
Master's thesis on the impact of technology on efficiency and citizen engagement in local government.
2008 — 2014
Dalton, GA
Interdisciplinary studies in criminal justice, technology, and ethics.
Research, Results& Public Service
The work extends past shipping software: applied research on digital government, documented commerce transformation, recognition from the industry, and ongoing civic service in the community I call home.
Master’s research · May 1st, 2016
Murray County Georgia: E-Government and Governmental Structures
An internship paper submitted to the faculty of Kennesaw State University to fulfill requirements of graduation and completion of the Master of Public Administration degree.
Read the paperSalsify case study · January 27th, 2020
Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks
A case study completed by Salsify on our work at Tayse and the success brought about utilizing Salsify.
Read the case studyCommissioner, Place 9
Planning & Zoning Commission, City of Burleson
September 23rd, 2024 — Present
Burleson, Texas
Serve on the Planning & Zoning Commission to review zoning requests, planned developments, and land use proposals while helping shape responsible city growth.
- Review and evaluate zoning and development proposals for compliance with city plans and ordinances
- Contribute to public hearings and recommendations that balance growth, infrastructure, and neighborhood impact
- Support long-term planning decisions that improve quality of life for Burleson residents
Recognition
Digital Transformer Award
Salsify · 2019
Salsify awarded its first generation of awards, highlighting advanced use of their platform and high-level customer success that can drive change among the industry.